As a small business owner do you
know you can smartly draw customers away from big brands in your industry? If
you really want to know, then you must learn from their mistakes.
There are several big brands who
out of their size have neglected the art of emotionally satisfying their
customers. Every customer has emotions. They want to be loved or cared for.
They are looking for that outfit or brand that
can Pamper with words like, “Thank you for coming” I hope we satisfied
you” Please let us know about how you feel about our product or service” on and
on like that.
If you visit a big or known
store, hardly would they ask you how you feel. They don’t care whether you call
again or not. They don’t bother if the sales guy or the front desk personnel
attended to you well or not. This is where they miss it. Guess what? Branding is not just about being creative. It
goes beyond what comes out from the creative department of your ad agency.
It's about that warm, exciting feeling
your customer gets when he or she sees your product display. Click our website www.busybeeeventsng.com to see our brand promise.
Branding is more about your customer
service and how the salespeople greet your customers even when they're having a
bad day. It's about how your company is portrayed in the media. It's about how
fast your product is shipped or delivered and how the package looks sitting at
home on your shelf. In short, “branding is about building an embracing culture
that your client finds irresistible at every contact with your people, product
or service.”
CONTINUED NEXT WEEK
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